what is digital marketing course?​

what is digital marketing course?

Digital Marketing is a marketing to promote your product and services using digital technology, mainly  online by using mobile, display advertising and other digital media.

Advantage of Digital Marketing:-

  • money saving
  • timing saving 
  • we market our product in any corner of world

some disadvantage of Digital marketing:-

  • firstly trust issue, most of the peoples don’t trust on online products, they prefer to take offline.
  • its a totaly technology based
  • security and privacy issue
  • worldwide competition

Digital marketing course Modules:-

  • Introduction to digital marketing
  • Website designing and Development
  • Content Marketing and Blogging
  • SEO (search engine optimization)
  • Google Webmasters Tools
  • Lead Generation
  • SEM (Search engine marketing)
  • PPC (pay per click)
  • Google Adwords Certification
  • SMM (social media Marketing)
  • Google Business Page Creation
  • Email Marketing
  • Mobile Marketing,etc..

1. Website designing and Development

their are 4 steps for website design

  1. Buy a Domain
  2. Buy a Hosting 
  3. connect Domain to hosting 
  4. install wordpress

Content Marketing and Blogging:-

What’s blogging?

Blogging is probably a term you’re familiar with – it comes from a truncation of “weblog” and refers to publishing written informational content on a website. There are personal blogs, corporate blogs, political blogs, and everything else you can imagine.

What’s content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”

famous CMS (content management system) tools 

  • SERP – SEARCH ENGINE RESULT PAGE 
  • SEO – SEARCH ENGINE OPTIMISATION 
  • SEM – SEARCH ENGINE MARKETING 
  • SMO – SOCIAL MEDIA OPTIMISATION 
  • SMM – SOCIAL MEDIA MARKETING 
  • PPC – PAGE PER CLICK 
  • CPC – COST PER CLICK 
  • URL – UNIFORM RESOURCE LOCATOR 
  • WWW – WORLD WIDE WEB 
  • https – hypertext transfer protocol secuire 

Type of websites:-

  • E-commerce Website. An e-commerce website is a website people can directly buy products 
  • Business Website. A business website is any website that’s devoted to representing a specific business.
  • Entertainment Website.
  • Portfolio Website. 
  • Media Website.
  • Brochure Website.
  • Nonprofit Website. 
  • Personal Website. etc.  

SEO – SEARCH ENGINE OPTIMISATION

 

Search engine optimization (SEO)

is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Types of SEO:-

  1. White Hat SEO 
  2. Black Hat SEO 
  3. Gray Hat SEO 
  4.  Negative SEO 

Technique of SEO:-

  1. ON PAGE SEO 
  2. OFF PAGE SEO 
  3. LOCAL SEO

SEM – SEARCH ENGINE MARKETING 

Search engine marketing (SEM) is a form of Online marketing that involves the promotion of websites or business by increasing their visibility in search engine results pages (SERP) primarily through paid advertising.

SMM – SOCIAL MEDIA MARKETING 

 

SMM is a form of Internet marketing that utilizes social networking websites like facebook, youtube, twiter instagram etc as a marketing tool.

The goal of SMM is to produce content that users will share with their social networking sites to help a company increase brand exposure and broaden customer reach.

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Top Certification in Digital Markerting Every Digital Marketer should have 

  • 20+ facebook certificates
  • Google certificates 
  • Google Analytics Academy.
  •  Google Tag Manager.
  •  Google Adwords.
  • samrush academy
  • Hubspots Certificates etc.   

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